Latest Episodes for this Channel
Wed August 20 2008
Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping...
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Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social Network)! But to fill this demand many new social network software’s and asp’s are being created to fill the business need. Recently Dotster introduced a new product f... read more
Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social Network)! But to fill this demand many new social network software’s and asp’s are being created to fill the business need. Recently Dotster introduced a new product for not only their clients but of clients beyond their control. The idea that Social Networking is moving beyond the youth market to business isn’t new but the idea is how and what are people doing to get them to join and what content are they providing to keep them engaged. Listen to Catherine’s ideas on how to get your own community going as well as keep them coming back for more.
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Mon August 04 2008
Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another? These questions and more are why I ...
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Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another? These questions and more are why I interviewed Jim Calhoun the CEO of Popular Media for his advice on how to really make your Buzz Marketing programs engaging. So what’s Jim’s advice on how to make good decisions when it comes to Viral or Buzz Marketing? Two tenets - Make it fu... read more
Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another? These questions and more are why I interviewed Jim Calhoun the CEO of Popular Media for his advice on how to really make your Buzz Marketing programs engaging. So what’s Jim’s advice on how to make good decisions when it comes to Viral or Buzz Marketing? Two tenets - Make it fun to share and Make it fun to get – this is a base minimum for any Buzz program. To hear more of his advice on how to make your campaigns go viral check out our podcast.
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Wed July 30 2008
File Sharing is very binary – either you share a file online or you don’t. Well not anymore! – enter Drop.io. Drop.io allows consumers to ...
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File Sharing is very binary – either you share a file online or you don’t. Well not anymore! – enter Drop.io. Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are "private" - consumers control how and with whom drops are shared. Drop.io never re... read more
File Sharing is very binary – either you share a file online or you don’t. Well not anymore! – enter Drop.io. Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are "private" - consumers control how and with whom drops are shared. Drop.io never requires any type of account registration, and all drops can be password-protected and set to expire after a period of time. Drop.io provides multiple methods of sharing content - by uploading through the Web site, sending email or MMS messages to the drop email address, faxing assets in and out, or by calling the drop voicemail number to leave a voice notes. Hear what Chad Stoller has to say about how marketers’ should be using Drop.io externally as well as internally.
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Wed July 23 2008
Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match the...
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Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests. While blogs and social media have become increasingly... read more
Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests. While blogs and social media have become increasingly common - discussions occurring on message boards and within forums aren't usually surfaced by traditional search engines. This kind of web content is multiplying rapidly and you are going to need something dedicated to getting to the content underneath. So I interviewed Scott Germaise the director of product management for Twing to find out how we should be using this great new tool for your reputation monitoring efforts.
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Mon July 14 2008
Does Sales really care about leads? Maybe not. If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pip...
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Does Sales really care about leads? Maybe not. If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the equally valid perspective of their sales counterparts. T... read more
Does Sales really care about leads? Maybe not. If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the equally valid perspective of their sales counterparts. This can lead to diminished success for many marketing-led efforts around lead management. This is just one of the many disconnects between sales and marketing that we’ve been exploring in the series Sales is from Mars, Marketing is from Venus. This is my 3rd such podcast with Marketo in this area. First we started with a CEO’s perspective {link} then we did a VP of Marketing perspective {link} and now we have the VP of Sales perspective. Getting the Sales viewpoint is critical for marketers since lead management initiatives always require buy-in and support from Sales to be successful. Special thanks to my friends at Marketo for allowing me to interview their VP of sales for this podcast. They use what they sell to create opportunities for themselves, so there is no better place to look for ideas on how to optimize your own demand generation efforts than by talking with the guys who sell and deliver that for a living. I always learn something I can incorporate into my lead nurturing platform every time I talk with them! I hope you learn something too ...
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Art Opening Podcasts
